Team Extension – Analytics as a Service

1. Staff shortages: Do you have vacancies or staff on extended leave? We can fill the gap immediately and efficiently.

2. Specialist expertise: Your team is proficient in reporting but needs occasional help with complex engineering tasks (e.g. server-side tracking, cloud setup).

3. Operational relief: Your team is swamped with day-to-day tasks. We take care of ticket processing and maintenance so you can focus on strategy.

4. Complex migrations: Projects such as switching from Google Analytics to Adobe Analytics or implementing a CDP tie up a huge amount of resources. We provide the necessary expert knowledge for the transition phase.

• Seamless integration – We work wherever you are. Whether it’s Jira, Slack or Teams: our experts integrate seamlessly into your workflows. If you wish, we can operate entirely as a ‘white label’ service, acting as part of your department.

• The “agency behind the scenes” – You book one person, but benefit from the knowledge of all zweipunkt experts. For complex issues, your consultant has direct access to our in-house engineers and data scientists at all times.

• Empowerment rather than dependency – We document clearly and proactively transfer knowledge to your team. Our goal: your operations continue to run smoothly, even after our engagement ends.

• Service Level Agreements (SLA) – In addition to flexible support and the deployment of experienced experts, we also offer our analytics services with an optional service contract in the form of a Service Level Agreement (SLA). An SLA creates additional transparency and accountability: it defines mutually agreed services.

• In-house teams and organisations – For companies looking to build up analytics expertise flexibly or bolster their capabilities on a temporary basis. Whether as a stopgap, for specialist topics or to ease the operational workload: the service adapts to your existing structures.

• Web agencies – For digital agencies wishing to provide their clients with robust measurement frameworks and reliable data without having to build their own analytics team. We operate behind the scenes (white label) and ensure the technical foundations are in place.

• Advertising and performance agencies – For media agencies looking to optimise campaigns using data. We are not competitors, but complementary partners: strategy and creative remain with you – we ensure that conversions, events and attribution are recorded correctly from a technical perspective.

How quickly can your consultants be made available? We can usually provide support within a few days. As we are not a recruitment agency but draw on our own permanent team, there is no need for lengthy recruitment processes.

Do you work on-site or remotely? We adapt entirely to your needs. Our experts are happy to work at your office (anywhere in Switzerland), remotely from their home office, or from our agency office in Basel. A hybrid model has often proven to be the most efficient.

Which tools are you proficient in? We have a broad technological expertise. Our core stack includes Google Marketing Platform (GA4, GTM, BigQuery), Adobe Analytics, Tealium and common visualisation tools (Looker Studio, Tableau, PowerBI).

Is there a minimum contract period? We are flexible. Everything is possible, from short-term assignments for specific migrations or ‘ad-hoc assignments’ (a few days) to long-term contracts (several months/years).