These companies rely on our expertise in Google Analytics
zweipunkt is a Google Marketing Platform Partner with product certifications for Google Analytics (GA4), Google Tag Manager and Looker Studio. Our Google Analytics experts draw on years of experience with complex implementations and analyses from projects across a wide range of industries. We help companies use Google Analytics to make data-driven decisions and continuously improve their digital strategy.
Set up Google Analytics
We handle the custom configuration of GA4 to ensure accurate and reliable data collection. In doing so, we set up events, key events and custom reports tailored to your business requirements. By seamlessly integrating with Google Tag Manager (GTM) or Tealium iQ, we provide a flexible and future-proof tracking infrastructure.
GA4 Audit
A Google Analytics audit identifies weaknesses in the existing configuration and highlights areas for improvement. We analyse data quality, existing tracking setups and measurement strategies, verify the accuracy of event and conversion tracking, and optimise the implementation to provide a reliable foundation for data-driven decisions.
Google Analytics Analysis
Analysing website traffic is crucial for effectively optimising marketing initiatives, the user experience and conversions. Our Google Analytics experts provide comprehensive data analysis to help businesses make data-driven decisions.
Depending on the use case, we employ exploratory or hypothesis-driven analysis methods to gain sound insights into user behavior, conversion drivers and optimisation potential.
Ideally, we supplement our analyses with additional data sources and tools, such as Contentsquare for detailed onsite analysis.
Advanced Google Analytics Implementation
For businesses with complex requirements, we implement advanced Google Analytics solutions. These include server-side tracking, integration with Google BigQuery, and connectivity to business intelligence systems. Through a bespoke implementation, we ensure that the data collected is not only accurate but can also be used as a valuable basis for decision-making.
GA4 training
Our bespoke Google Analytics training courses help teams unlock the full potential of GA4. The courses range from introductory workshops for beginners to advanced training sessions covering complex analysis, reporting and data visualisation. We also offer bespoke coaching tailored to the specific needs of your organisation.
Google Analytics offers businesses deep insights into the behaviour of website visitors. The tool enables a detailed analysis of traffic sources, user interactions and conversions, allowing for data-driven decision-making. Tracking capabilities have evolved significantly, particularly with the introduction of Google Analytics 4.
With the right Google Analytics implementation, businesses can boost efficiency, make the most of their marketing budgets and develop long-term growth strategies. As a Google Analytics agency, we help you configure GA4 optimally and use it specifically to achieve your business goals.
Data is only valuable if it is collected and interpreted correctly. Incorrect implementation can lead to unreliable analyses and poor decision-making. As a Google Analytics Partner agency, zweipunkt ensures accurate setup, seamless integration and sound optimisation of tracking.
