Our services at a glance

We make user behaviour visible:

  • Behavioural analytics: Analysis of behaviour using user journey analyses, heat maps and session recordings (e.g. with specialised tools such as Contentsquare or classic web analytics tools such as GA or Adobe).

  • Conversion rate optimisation (CRO): Development of data-based hypotheses and measures to increase conversion rates.

  • A/B testing: Design, implementation and evaluation of experiments to statistically validate changes.

  • Funnel analysis: Detailed investigation of the reasons for abandonment in checkout processes or forms.

When is a UX analysis worthwhile?

The need often arises when, despite good traffic, the results (conversions) fall short of expectations. Typical scenarios are:

  • High bounce rates: Users land on the page but leave without interacting with it.

  • Shopping cart abandonment: Customers add products to their shopping cart but do not complete the purchase process.

  • Subjective decisions: Design discussions are conducted internally based on personal taste rather than user data.

  • Uncertainty after relaunch: The new website looks modern but performs worse than the previous version.

Our approach: evidence rather than opinion

We replace assumptions with facts.

Data & behaviour
We combine quantitative data (from tracking & MarTech) with qualitative insights. We look for the reason behind the abandonment, not just the symptom.

Technology
We implement experience analytics tools in such a way that they deliver valid data without negatively impacting website performance.

Testing culture
We support your team in formulating hypotheses (hypothesis backlog) and testing them – where appropriate – before committing development resources.

What do you end up with?

We provide a clear basis for decision-making:

  • Audit Report: A prioritised list of identified usability issues and specific proposed solutions.

  • Validated test results: Data on which variant worked better.

  • Customer journey insights: A deeper understanding of how your customers really behave.

  • Optimisation roadmap: A plan for the continuous improvement of your digital channels.

Frequently asked questions (FAQ)

Do we need huge traffic for A/B testing? For significant A/B testing, yes. With less traffic, we use user tests or sequential measurements for evidence-based improvements.

Are you a design agency? No. We provide UX and conversion insights and discuss implications with your designers or agency.