What to expect:

During the six-month traineeship, you will gain practical experience and learn all the skills and tools you need to join us as a Junior Analyst & Consultant after the traineeship. You will work on a series of simulated projects, the content of which will be based on real zweipunkt projects. Your familiarisation with our projects is gradual and systematic: we start with the basics of digital analytics and gradually introduce you to more challenging tasks. These include technically and analytically complex customer enquiries and project presentations. You will take full responsibility for project management, starting with the presentation of the offer, through the implementation of the requirements to the final project evaluation. This comprehensive experience will prepare you ideally for your future position in our team. In addition, the traineeship enables you to work on real customer projects during your training.

  • Web & App Tracking: You will learn how to use modern tools such as Google Analytics, Tag Manager, Tealium and Adobe Analytics, and how to implement tracking concepts from a technical perspective.

  • Data Analysis & Interpretation: You will analyse user behaviour, understand KPIs and derive well-founded recommendations for action from them.

  • User Experience & Conversion Optimisation: You will develop data-driven optimisation strategies throughout the customer journey.

  • Data Activation & Machine Learning: You will learn how to activate data for marketing strategies (e.g. through segmentation or retargeting) and how to use AI-powered pattern recognition.

  • Interdisciplinary work: You will work at the interface between analytics, marketing, UX and tech, and learn to communicate complex issues clearly.

Practical learning:

  • You will work on a series of practical projects based on real-life zweipunkt cases.

  • You will produce reports and present your analyses both internally and externally.

  • You will take ownership of projects from quotation to evaluation.

  • You will be supported by experienced colleagues and receive ongoing feedback.

  • You will actively participate in internal training and deepen your knowledge through self-study.

  • You will learn to work independently, show initiative and continuously develop your skills.

Your profile

  • A university degree (e.g. a Master’s) or relevant experience in online marketing, data analysis or related fields. We are always open to exceptions if you can convince us that you have the ability to learn everything required.

  • You have a basic understanding of and interest in technical tools and software. Experience with specific analytics tools such as Google Analytics, Google Tag Manager, Looker Studio or Tealium is a plus.

  • You are passionate about working with data and want to learn how to be a consultant and support others on data-related topics.

  • You are passionate about digital topics (e.g. UX, CRO, social media, SEA/advertising, SEO) to understand the application of digital analytics in various contexts.

  • You are interested in project management and client communication – because as an analytics agency, we are not only data experts but also consultants.

  • You have analytical thinking skills, i.e. the ability to identify problems, break them down into individual components and find solutions independently.

  • You are highly motivated and willing to learn continuously and familiarise yourself with the latest technologies, tools and best practices in data analysis.

  • You have strong self-management, communication and organisational skills and an interest in business-related topics.

  • You work independently, show initiative, are a team player and have a very high standard of quality awareness.

  • You are a friendly, committed and open-minded person with a good command of German (B2).
     

We value diversity and are open to new perspectives that enrich our team. That’s why we encourage you to bring your skills and interests to the table and share them. Python, marketing, CRO, UX or something completely different – show us what you can do and what drives you!

Ready to get started? Or would you like to find out more about the traineeship first?

Find out more about the traineeship here, or compare the two different specialisations of our traineeships here. 

Alternatively, we look forward to receiving your application at jobs@zweipunkt.com.

Get an even more comprehensive overview of the traineeship here or contact us by email at nadine.notexisting@nodomain.comfiedler@zweipunkt.notexisting@nodomain.comcom